House of Smokes is a Huston-based shopping and retail establishment focused on people who smoke marijuana, selling different kinds of items and merchandise such as clothing under the brand.
"Mistisicism" is the concept behind this brand; smoke in the background and a special curvy-decorative font help to reflect that. So, I used and modified the font Berkshire Swash in Illustrator. The brand is composed of a regular and a condensed logotype in a bright red color scheme for the different products.
Besides this, the client wants a "Las Vegas" style and a Facebook cover for a little campaign.
I delivered this project in late 2020, but recently, I made slight adjustments in the middle of May 2022.
