Steel Original is a musician and MC who is involved in the urban music genre.
We had a few calls and meetings, and based on the data, I created a brand using two font styles: roman and sans serif.
The origin of this concept is him himself, because he feels like he is in between two different worlds. On one hand, he loves rock music, but on the other hand, he can't resist the big attraction to Latin urban music, such as reggaeton and the bellaco appeal.
Besides, I created a symbol to support the branding. This symbol represents his first step into the music world as a professional and can be easily applied to different merchandise such as t-shirts, caps, and more.
I also did a photoshoot and I created social media content such as cover and profile pics and a teaser for his next single.
